It’s hard to deny the relevance of the internet today and how fast it continues to evolve. The social media landscape in Australia is no exception. Here we provide a high-level overview (which is also very insightful) to help you see just how relevant social media and the internet is in 2016.
The most interesting thing to note is the rise of mobile phone usage. Of the 24mil Aussies (of which 15mil use social media) there’s a whopping 13mil getting social on their phones.
What does this mean for your business? For us, it’s more important than ever to focus on how to utilise social media to reach our audience.